Bringing the voice of your customers into your boardroom and working practices

  • Over the years, we’ve turned around many struggling organisations, by realigning them to the needs of all their customers.

Contact us

If you’d like to chat to us about how to improve your customer experience or understand your vulnerable customers,
please get in touch:

020 3637 0966

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ReynoldsBusbyLee Ltd, 8 Elmfield Avenue, Teddington, Middx, TW11 8BS

  • “I was very impressed with the way RBL quickly got to grips with the issue at hand and developed actionable solutions.”
    Ian Grant - Managing Director, Encyclopaedia Britannica

  • “I worked with Elaine and the RBL team for almost eight years and have always found them to be experts in their field and a pleasure to work with. Their commitment to our business was second to none and I wouldn’t hesitate to recommend the services of RBL – a team who understand customers and customer experience better than anyone else I’ve ever worked with."
    Tazio Gagliardi, Managing Director, Donald Russell (Jan 2015 - Mar 2020)

  • “Working with RBL was incredibly beneficial. They were able to respond to our needs very quickly, with a meticulous and considered approach. We were delighted to see our results improve with their involvement.”
    Andrea Jones, Head of Direct Marketing, Sense

  • Elaine Lee is the best in the business! I worked with her on a multi-pronged fundraising project for our organization and her attention to the elaborate and detailed schedule ensured our transition between phases went beautifully. She was generous with her time and always available to solve issues, no matter how big or small. I hope to work with Ms. Lee again and would highly recommend her to anyone. Her outstanding expertise will ensure success for their fundraising programs as well.
    Heather Foote, Direct Marketing Specialist, The Humane Society USA

  • "I have always found Elaine and her team very knowledgeable and professional. RBL care deeply about donors receiving the very best donor care and they have always helped us with useful and actionable feedback. We have worked with RBL for many years and are looking forward to continuing our partnership with them."
    Shona Barnes, Campaigns Manager, Médecins Sans Frontières

  • "Elaine has the innate ability to listen to issues and play back in a way that helped us to see them from a different perspective and see opportunities we may not have considered. Crucially, Elaine also helped us to articulate and develop a clear customer services strategy to elevate the customer experience, making the process engaging, insightful and one that was ultimately approved with ease at board level.

    Elaine’s approach is always calm, professional, with tenacity and enthusiasm and often injected with a welcome dose of humour! I would highly recommend Elaine to anyone who needs help to understand their current state of play and to develop an effective strategy and implementation approach that supports the future direction of the business!"
    Mark Mainstone, Technology & Business Services Director, Folio Society

  • "I have worked with Elaine for many years on a diverse range of projects including selecting a telephone agency that became a long-term partner, carrying out an audit of our supporter recruitment campaigns and identifying areas for improvements to supporting us through the development of a new campaign. Elaine is a wise and trusted advisor who could always be relied on to ask the key questions to get us to the root of the issue."
    Louise Gibson, RAF Benevolent Fund

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