People don’t market their Web sites very well and then they end up disappointed with their lackluster results... they are too darn myopic about making money and they get disappointed fast. If they haven’t sold enough flowers they say: ‘I’m out of here.’
online…
Online was made for direct marketers. It can be targeted, it can be measured, it can be the lead channel or it can complement other activity.
But, just as with other direct marketing activity, if you don’t get the little things right, the campaign won’t work. We help you integrate your website into your other marketing activity, and exploit the huge potential of email communication with your customers.
From basic landing pages to full websites we know the best practices, what works (and what doesn’t) and how to leverage the most from your online activity.
Being sticklers for testing, we check your site for:
- functionality.
- consumer usability.
- compliance.
- consistency with off-line marketing channels.
To discuss how RBL’s experience of direct marketing online could help your organisation, contact Paul Busby.