Thanks to RBL’s extensive knowledge of DRTV we have been able to successfully test and rollout a channel that has previously been unsuccessful for Direct Wines.
direct response TV…
Every single £/€/$ spent on DRTV can be - and should be - measured for cost effectiveness. That makes it a totally different discipline from above-the-line television advertising.
We advise you on the products and services in your portfolio with the greatest potential, then help you plan, run and review your campaign.
We’ve run successful, highly profitable, campaigns in the UK and Europe – as clients, and now for clients.
We cover every aspect of your DRTV activity:
- planning and forecasting profitability.
- media buying.
- creative (including calls to action and offer presentation).
- pricing, offer and payment options.
- Clearcast (BACC) clearance.
- response management (including inbound call handling and online).
- reporting, reviewing results and developing future plans.
To discuss how RBL’s experience of DRTV could help your organisation,
contact Paul Busby.