WWF
International Charity
RBL helped WWF relocate response handling for recruitment campaigns across DRTV and print to a new contact centre. This involved briefing, setup and implementation plus call centre training.
RBL has also recently completed a media agency tender process for WWF, covering donor acquisition via DRTV, press insert and off-the-page channels.
Victoria Millar, Supporter Fundraising Manager, WWF-UK, said: "When we put DRTV, insert and off-the-page media buying up for tender we hired ReynoldsBusbyLee to manage the process. Their industry knowledge and experience of working with charities proved invaluable in ensuring the tender process ran smoothly, within WWF-UK guidelines and that we appointed a first-class agency. I would work with them again on any similar projects – I couldn’t have done it without them!"
